Channels are collections of websites, search queries or banner ads. They can group a number of items on the web that are similar, like social media websites or travel ads. By comparing these channels, you can get a great impression of how different types of properties rank against each other. It’s also a great tool for analyzing the audience behind different parts of the web.
Don’t forget: you can click “Save” to save this page to a report, so you can use it later.